Legal

Privacy Policy

Effective October 23, 2026

Fossen ("we", "us", "our") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. It applies to our website at www.fossenaudio.com and any services we provide.

1. Information we collect

We collect information you give us, and the measurement data described below:

  • Contact details: name, phone number, email address
  • Project details: service type, service area, message content you submit through our forms or chat
  • Chat transcripts: messages exchanged with our AI assistant, retained for 90 days
  • Lead status: internal notes on our follow-up with you
  • Analytics and ad measurement: anonymized page views and performance data via Vercel Analytics (no cookies, no personal identification). We also use Google Tag Manager, which may load Google Analytics and Google Ads tags. Those tags can set cookies and similar technologies for analytics and ad measurement, including conversion tracking from ad clicks. A form or call may also send your name, email, and phone number to Google Ads, as described in the cookies section.

2. How we use it

  • To contact you about your inquiry
  • To schedule site visits, confirm appointments, and follow up after installation
  • To request reviews after completed work (by text only if you opted in to SMS; you can opt out)
  • To improve our services based on common questions and feedback

We do not sell your information, and we do not give it to other companies to market their own products. Google collects and uses analytics and ad-measurement data under its own policies, as described in the cookies section.

3. SMS (text messaging)

Fossen Audio sends text messages only to people who opt in by ticking the optional, unchecked SMS consent box on one of our website forms. Submitting a form without ticking the box, calling us, or chatting with our AI assistant does not sign you up for texts. Consent is not a condition of purchase.

If you opt in, we may text you about:

  • Replies to your inquiry, including a confirmation that we received it
  • Appointment scheduling, reminders and changes
  • Project updates

Message frequency: varies.
Message and data rates: may apply.
Opt out: reply STOP to any message. You can also contact us at (949) 807-0874 or jason@fossenaudio.com.
Help: reply HELP, or contact us directly.

We do not sell, rent or share mobile phone numbers or SMS opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. We record when and on which page you opted in so we can honour your choice. We share your number with the providers that deliver our messages (Twilio) and hold our customer records, to provide this service. Separately, contact details from forms and calls may be sent to Google Ads for conversion measurement (see Cookies); SMS opt-in data is never sent to Google Ads or shared for marketing.

4. Email communications

If you provide your email, we may send you consultation confirmations, appointment details, and follow-up related to your inquiry. We use Resend to deliver email. We do not send promotional newsletters or marketing blasts. You can unsubscribe at any time by replying with "unsubscribe" or contacting us directly.

5. AI chat assistant

Our website includes an AI chat assistant ("Ava") that helps answer questions and route inquiries. Conversations are processed by Anthropic's Claude language model to generate responses. Chat transcripts are stored by Fossen for up to 90 days to improve service quality and for lead follow-up. Anthropic does not retain your messages for training beyond providing the immediate response.

6. Third-party services we use

We rely on reputable providers to operate the site. Each handles your data only as needed:

  • Vercel: web hosting and analytics
  • Upstash: secure storage of lead records and chat transcripts
  • Anthropic: AI chat assistant and call-transcript analysis
  • Twilio: SMS delivery, phone calls, call recording and transcription
  • Resend: email delivery
  • Cal.com: appointment scheduling (only if you use the booking feature)
  • CallRail: call tracking (tracked numbers that show which ad or page led to the call) and reporting calls from ads to Google Ads. Tracked calls forward to our Twilio line, where they may be recorded and transcribed.
  • Zapier: sends form and call leads, including name, email, and phone, to Google Ads for conversion measurement
  • HubSpot: contact and deal records
  • Service Builds CRM: lead records
  • Google: reviews and business profile. Google collects and uses analytics and ad-measurement data under its own policies

7. Data retention

  • Lead records: kept indefinitely for ongoing service relationships; deleted on request
  • Chat transcripts: 90 days, then automatically deleted
  • SMS logs: kept by Twilio per their retention policy, typically 13 months
  • Call recordings and transcripts: kept for as long as needed to follow up on your inquiry, and deleted when we no longer need them. You can ask us to delete yours at any time.

8. Your rights

You can, at any time:

  • Request a copy of information we hold about you
  • Request correction or deletion
  • Opt out of SMS (reply STOP) or email (reply unsubscribe)
  • Ask us to stop processing your data

To exercise any of these rights, email jason@fossenaudio.com or call (949) 807-0874.

9. Security

We use industry-standard encryption in transit (HTTPS/TLS) and at rest. Access to lead data is limited to Fossen staff handling your project. We review and update our security practices regularly.

10. Cookies

Vercel Analytics is privacy-first and does not set cookies or collect personally identifiable information. Google Tag Manager may load Google Analytics and Google Ads tags. Those tags set cookies and similar technologies for analytics and ad measurement, including conversion tracking from ad clicks. These tags are provided by Google, which collects and uses this data under its own policies. See How Google uses information from sites or apps that use our services. When you submit a form or call us, Zapier may send your name, email, and phone number to Google Ads to measure which ads lead to an inquiry. We use call tracking: tracked phone numbers that show which ad or page led to the call. Calls to our business line may be recorded and transcribed for quality and follow-up; you'll hear a notice at the start of the call. Once a conversion label is set, the landing-page form may also send your email and phone number to Google Ads with that conversion. You can opt out in Google's Ads Settings and with the Google Analytics opt-out browser add-on. If you're signed into Google while visiting, Google may recognize you: that's outside our control.

11. Changes to this policy

We may update this policy occasionally. Material changes will be reflected by a revised effective date at the top of the page. Continued use of our site after changes means you accept the updated policy.

12. Contact

Privacy questions or requests:
Fossen
Rancho Mission Viejo, CA
Phone: (949) 807-0874
Email: jason@fossenaudio.com

See also our Terms of Service.